The Methodology

The Playbook

Five stages. Ten to fourteen weeks. One cult-favourite home brand — built on psychology, not guesswork.

1

Weeks 1–2

Identity Audit

2

Weeks 2–4

Psychological Positioning

3

Weeks 4–6

Community Architecture

4

Weeks 6–10

Agile Content Engine

5

Weeks 8–12

Scalable Commerce Setup

1

Weeks 1–2

Identity Audit

We deconstruct everything — your current visual identity, messaging, social presence, and how customers actually perceive you — to find the gap between where you are and where you could be.

What We Do

  • check_circleFull brand audit across every touchpoint
  • check_circleCompetitive landscape & positioning analysis
  • check_circleCustomer perception interviews (5–10 customers)
  • check_circleSocial performance audit & content gap analysis

Deliverables

  • Brand Audit Report (30–40 pages)
  • Competitive Opportunity Map
  • Customer Perception Summary
  • Prioritised Recommendations Document
2

Weeks 2–4

Psychological Positioning

We map the behavioral and emotional drivers behind why your customers buy — or don't — and translate that into a positioning framework that makes your brand feel inevitable.

What We Do

  • check_circleBehavioral driver research & perceptual mapping
  • check_circleArchetype identification & brand personality
  • check_circleMessaging hierarchy (primary → supporting claims)
  • check_circleTone of voice & vocabulary guidelines

Deliverables

  • Positioning Framework Document
  • Messaging Architecture (all channels)
  • Tone of Voice Guidelines
  • Consumer Mindset Map
3

Weeks 4–6

Community Architecture

We design the social infrastructure that turns buyers into believers — the content pillars, engagement rituals, and community mechanics that make your brand a shared identity.

What We Do

  • check_circlePlatform strategy (TikTok, IG, Pinterest priority)
  • check_circleContent pillar definition & series frameworks
  • check_circleCommunity engagement rituals & response playbooks
  • check_circleCreator / UGC strategy & brief templates

Deliverables

  • Community Blueprint Document
  • Platform-Specific Playbooks (2–3 platforms)
  • Content Pillar Framework
  • Creator Brief Templates
4

Weeks 6–10

Agile Content Engine

We build the production system, creative briefs, and launch content that get your brand onto TikTok and Instagram at scale — without the 6-week agency lead times.

What We Do

  • check_circleContent production system design & tooling
  • check_circle4-week launch content calendar & asset briefs
  • check_circleAlgorithmic hooks & format optimisation
  • check_circleContent velocity framework (post frequency & batching)

Deliverables

  • Content Production System (Notion / Airtable)
  • 4-Week Launch Content Plan
  • Creative Brief Library (20+ templates)
  • Content Velocity & Repurposing Guide
5

Weeks 8–12

Scalable Commerce Setup

We harden your technical and commercial stack — from Shopify architecture to conversion funnels — so it can handle the growth the first four steps are about to generate.

What We Do

  • check_circleE-commerce platform audit & optimisation
  • check_circleConversion rate optimisation (CRO) review
  • check_circleAnalytics infrastructure (GA4, pixel, attribution)
  • check_circlePost-purchase flow & retention architecture

Deliverables

  • Commerce Stack Audit & Recommendations
  • CRO Implementation Plan
  • Analytics Dashboard Setup
  • Retention Flow Architecture
Common Questions

Before you ask…

Anything else? Reach us directly from the contact page.

How long does a full engagement take?

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A full five-step Playbook runs 10–14 weeks depending on scope, access to brand assets, and how quickly your team can review and approve. Individual modules can be delivered in 2–4 weeks as standalone engagements.

Do you work on a monthly retainer?

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No. We are project-based. Every engagement is scoped, priced, and accountable to a defined outcome. When the project is complete, it's complete — and you own everything we built together. If you want ongoing support after a project, we discuss that separately on its own terms.

Can we commission just one step?

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Yes. Each step is available as a standalone service. Many brands come to us for a specific module — the Identity Audit before a rebrand, or the Content Engine when they've stalled on social. We'll always tell you if we think a different scope would serve you better.

What's the investment?

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Projects are scoped individually. Standalone modules start from £4,500. A full five-step Playbook engagement typically ranges from £18,000–£35,000 depending on brand scale, timeline, and depth of research required. We'll give you a precise number after the discovery call.

Do you work with early-stage brands?

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Yes, and some of our best work has been with pre-launch brands. The key qualifier isn't revenue — it's commitment. If you're serious about building something that lasts and you have the capacity to act on what we build together, we want to hear from you.

Ready to run the Playbook?

Tell us about your brand. We'll tell you which step we'd start with and what it would cost.

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