Selected Projects

The Work

From zero-to-launch brand builds to full e-commerce systems. A selection of home, property, and wellbeing brands we've taken from idea to income.

24
Brands Built
3
Partners Per Quarter
0
Bloated Retainers
Luma Living — sustainable home goods brand
Brand Strategy Social Commerce

Luma Living

340% revenue growth in 6 months

Took a sustainable home goods startup from zero to cult-favourite through behavioral positioning and a viral TikTok content engine that converted browsers into believers.

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Terroir — biophilic home fragrance brand
Identity E-Commerce

Terroir

Launched with a 12,000-person waitlist

Developed the full identity and launch strategy for a biophilic home fragrance brand—from brand naming to Shopify architecture—before a single product shipped.

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Arcana — luxury wellness furniture
Positioning Content Engine

Arcana

£2.4M ARR in Year 1

Repositioned a luxury wellness furniture brand from "expensive" to "investment in your environment," then built the Instagram content engine that made it aspirational shorthand.

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Verdant — plant-based home cleaning
Community TikTok Strategy

Verdant

85K TikTok followers in 90 days

Built a community architecture strategy for a plant-based cleaning brand that turned daily routines into shareable rituals—and a customer base that recruits itself.

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Foyer & Co. — premium property staging
Digital Strategy Playbook

Foyer & Co.

4× faster average sale cycle

Helped a premium property staging firm articulate its value beyond "it looks nice"—building the digital presence and B2B strategy that made estate agents call them first.

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Solstice — seasonal home decor brand
Social Commerce Campaign

Solstice

£890K Black Friday campaign

Designed and executed a full seasonal commerce campaign for a home décor brand—from creative direction to ad buying—that set their single-day revenue record by 3×.

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We only take on 3 new partners per quarter. If you're building something worth talking about, let's see if we're a fit.

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